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EXPERIENCE
EDUCATION

Reader's Digest/Trusted Media Brands

Senior Shopping Editor  |  September 2021 - Current  |  Minneapolis, MN

  • Manage Reader's Digest Shopping editorial team, comprised of in-house editors and freelance writers

  • Collaborate on affiliate + editorial strategy to drive revenue from affiliate partners

  • Manage, mentor, and hire shopping editors

  • Use analytics tools and data to monitor content performance and strategy

  • Provide timely reports with data-driven insights

  • Spearhead affiliate tentpoles that target commerce opportunities around key topics and shopping events, such as Black Friday and Amazon Prime Day

  • Utilize deep knowledge of affiliate networks such as Skimlinks, Amazon Associates, Impact, Rakuten, and ShareASale

  • Edit shopping stories for grammar, voice, product choice, formatting, and SEO strength

  • Oversee content production and day-to-day managerial tasks

  • Spearhead brainstorming sessions, content planning, and provide pitching feedback

  • Collaborate closely with social, newsletter, and partnership teams for promotion of shopping content

  • Understand and optimize for SEO best practices

  • Use Wordpress, SEMRush, Microsoft, Skyword on a daily basis

Meredith Corporation Digital Group

Branded E-Commerce Writer  |  May 2019 - September 2021  |  Des Moines, IA

  • Pitch, write, and produce branded performance articles for large and small clients

  • Assist in the direction, execution, and management of campaign strategy

  • Strategize, pitch, and write e-commerce shopping articles across a variety of Meredith brands

  • Consistently meet and exceed revenue goals

  • Write strategic content for Amazon’s Onsite Associates program

  • Guided creation and growth of Meredith’s branded performance content team

Bachelor of Arts in Journalism

and Mass Communication

Drake University
2015-2019

>Magazine Media major

Bachelor of Arts in

Political Science

Drake University
2015-2019

AWARDS & HONORS

Katherine Futch Scholarship

2015-2019

Karyl Van Scholarship

2018-2019

Meredith Corporation Scholarship

2017-2019

Associated Collegiate Press Pacemaker Award

2016-2018

Meredith Home & Family Journalism Apprenticeship

2017-2018

Richard Tapscott Reporting Award

2018

College Media Association 
Pinnacle Award

2016-2017

Meredith Corporation E-Commerce Shop

Editorial Intern  |  2018 - 2019  |  Des Moines, IA

  • Pitched SEO-friendly e-commerce content and sponsored content on a weekly basis

  • Wrote daily content across Meredith brands, including People, Real Simple, Shape

  • Assisted with the launches of the People Shop and Martha Stewart Living Shop

  • Created affiliate links across Meredith brands

Ad Age

ASME Intern  |  Summer 2018  |  New York, NY

  • Wrote daily breaking news and entertainment stories for adage.com

  • Shot and edited video

  • Interviewed C-Level executives

  • Attended and reported on industry events

  • Assisted with social media content creation

American Patchwork & Quilting Crafts Group

Editorial Apprentice  |  2017 - 2018  |  Des Moines, IA

  • Worked with American Patchwork & Quilting, Quilts and More, and Quilt Sampler magazines

  • Assisted with digital content creation, social media, and writing copy for the magazines

  • Communicated and maintained relationships with quilting industry professionals

Drake Magazine

Editor in Chief  |  Drake University  |  2017 - 2018  |  Des Moines, IA

  • Led the staff to win an Associated Collegiate Press Pacemaker Award

  • Hired, managed and led peer editors

  • Guided and mentored writers through multiple rounds of edits

  • Oversaw the art staff and drakemagazine.com

  • Coordinated fashion, food and feature photoshoots

  • Planned and led magazine events

  • Created and oversaw a budget

  • Formerly: Assistant Editor and Managing Editor

Talk Media News

Intern  |  Summer 2017  |  Washington, D.C.

  • Reported on Capitol Hill, the military, and foreign affairs

  • Interviewed Senators and Congressmen and attended committee hearings

  • Wrote news stories for broadcast over 400+ radio stations

Midwest Living

Editorial Assistant  |  2016 - 2017  |  Des Moines, IA

  • Fact checked stories for print, online, and the annual Best of the Midwest issue

  • Assisted with social media and newsletter creation

  • Wrote content for midwestliving.com

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