Trusted Media Brands

Senior Affiliate E-Commerce Editor  |  September 2021 - Current  |  Remote

• Plan, create and track e-commerce content that aligns with the editorial vision of Reader's Digest, Taste of Home, and Family Handyman.

• Mentor and guide in-house editors and freelancer writers.

• Use analytics tools and data to inform content and monitor its performance.

• Participate in regular editorial meetings and collaborate with brand and channel editors to develop and promote commerce opportunities.

• Edit incoming stories from commerce freelance writers for grammar, voice, product choice, formatting and SEO strength.

Meredith Corporation Digital Group

Branded E-Commerce Writer  |  May 2019 - September 2021  |  Des Moines, IA

• Pitch, write, and produce branded performance articles for large and small clients

• Assist in the direction, execution, and management of campaign strategy

• Strategize, pitch, and write e-commerce shopping articles across a variety of Meredith brands

• Consistently meet and exceed revenue goals

• Write strategic content for Amazon’s Onsite Associates program

• Guided creation and growth of Meredith’s branded performance content team

Meredith Corporation E-Commerce Shop

• Pitched SEO-friendly e-commerce content and sponsored content on a weekly basis

• Wrote daily content across Meredith brands, including People, Real Simple, Shape

• Assisted with the launches of the People Shop and Martha Stewart Living Shop

• Created affiliate links across Meredith brands

Ad Age

• Wrote daily breaking news and entertainment stories for adage.com

• Shot and edited video

• Interviewed C-Level executives

• Attended and reported on industry events

• Assisted with social media content creation

American Patchwork & Quilting Crafts Group

• Worked with American Patchwork & Quilting, Quilts and More, and Quilt Sampler magazines

• Assisted with digital content creation, social media, and writing copy for the magazines

• Communicated and maintained relationships with quilting industry professionals

Drake Magazine

• Led the staff to win an Associated Collegiate Press Pacemaker Award

• Hired, managed and led peer editors

• Guided and mentored writers through multiple rounds of edits

• Oversaw the art staff and drakemagazine.com

• Coordinated fashion, food and feature photoshoots

• Planned and led magazine events

• Created and oversaw a budget

• Formerly: Assistant Editor and Managing Editor

Talk Media News

• Reported on Capitol Hill, the military, and foreign affairs

• Interviewed Senators and Congressmen and attended committee hearings

• Wrote news stories for broadcast over 400+ radio stations

Midwest Living

• Fact checked stories for print, online, and the annual Best of the Midwest issue

• Assisted with social media and newsletter creation

• Wrote content for midwestliving.com